Virtual Tours- A Sales Catalyst for Real Estate
In recent times, Virtual tours have become one of the most dynamic and important tools used by the global real estate industry to showcase properties to potential buyers and investors.
In the bid to showcase properties, most people consider the addition of pictures to online listings very important…which is good, but we say virtual tours are even better (Real estate listings which feature a Virtual Tour are viewed 40% more than listings with traditional still images- research by Realtor.com). We see that listings with virtual tours are viewed more times and found more interesting and engaging than traditional still images.
When compared alongside traditional advertising such as newspaper ads, brochures, and industry magazines, the reach is limitless. Apart from just reaching the target audience, it is also important to immerse potential buyers with as much visual representation as possible. With virtual tours, you give potential buyers the most immersive feeling that leaves them feeling they’ve visited your properties in person.
Having a virtual tour is like running a 24/7 advert of your properties online which is a very cost effective way to advertise I must say.
We are in the digital age when most customers are upwardly mobile and web savvy. We see that a large percentage of home buyers use the internet to get information because they are looking for faster and easier ways to purchase.
With virtual tours on your listings, the purchasing process is faster as customers don’t need to visit the properties in person before making a decision or paying. With this you sell more properties faster, your customers refer others, you no longer have to drive from property to property. The best part is you have a global reach, to both buyers and investors.
This will also boost your brand awareness. Currently in Nigeria, properties are mostly shown via still images or videos; your brand will definitely stand out when you use a virtual tour on your website, digital brochure, blog etc.
We also create 3D virtual tours and walk-throughs of off-plan projects to create the same immersive effect.
We don’t just stop at creating virtual tours for our clients, we also advertise our portfolio (which include all projects) via:
- Blogs
- Social media platforms such as LinkedIn, Twitter and Facebook
- Online articles
- Youtube videos
Pictures are not enough to create the emotional connection for buyers, they have to feel the properties as if they were living there already, they have to appreciate every tiny bit of effort you put into making the properties come to life- VIRTUAL TOURS ACHIEVE THESE EFFORTLESSLY.